Fashion and lifestyle week defines style trends of India





Indian traditional costumes sets trends in the hands of Kolkata Fashion and lifestyle week.

As Coco Chanel quotes, “ fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”, Kolkata stands stylish forever. Today, the city is much more than a fashion portal. The charm of this metropolitan lies in its extensively dynamic fashion trends. Fashion and lifestyle changes itself everyday at every moment. In Kolkata, the Kolkata fashion and lifestyle week preserves the age old but well cherished trends along with launching of new trends in fashion. This city has the nerve to play with fashion. With its growing business in fashion and lifestyle, this cultural capital of the country is ready to be India’s focal point for fashion trends even we have no fashion Street as such.

Kolkata fashion and lifestyle Week conceptualizes to set the City of Joy as the next definitive destination for fashion and lifestyle business in India. Kolkata fashion and lifestyle Week over the years has pushed forth pioneering efforts as projectile to the ever growing demands of fashion and lifestyle industry. It had being a dashboard for aspiring models, fashion photographers and apparel designers to launch or strengthening their career firmly both nationally and internationally.

Fashion in India is a vibrant scene, a burgeoning industry with a colorful and glamorous world where new trends are created everyday. Each region of India has a different tradition and the costumes and apparel fabrics’ changes likewise. Fashion shows like the Kolkata fashion and lifestyle week takes ideas from the rich and varied textile heritage of region specific traditional attires and costumes and incorporate them to latest fashion trends. Designers have changed the way South Indian “mundu” would look like and played well with “gamcha”, saree or dhoti, churidars or chunnis, all looks different on the ramp. This is the sole reason why one can find every corner of the country throbbing with trends set by Kolkata fashion and lifestyle week. Rapid Fashion and lifestyle changes and modifications amongst all levels of the society have created markets that help nouvelle fashion designers in their nurturing stages. Gen Next reflects fashion trends in the cosmopolitan metros of India and our city is no exception. India tries out all designs and appreciates efforts of newcomers in the fashion-designing world. Indian fashion has no “ugly”, beauty is relative. We understand that fashion is something that suits one and not blindly copying trends.

Fashion in India covers a whole range of clothing from ornate clothing to prêt lines, sports wear to casual fashions. Fashion in India is continuously evolving as new designers from leading institutes in Kolkata continue to redefine the meaning of Fashion in India through Kolkata fashion and lifestyle week and regular fashion shows. We understand that Indian fashion is traveling and inspiring the world. The latest designs from Armani, fendi, Miyaka all draws inspiration from exotic Indian culture. Kolkata fashion and lifestyle week aims to make fashion and lifestyle business of Kolkata aims to make style business here of international importance both as an industry, a creative canvas and a platform to define future fashions.

1 comment: